Case 02 / 06 Sales practice

Making high-stakes sales decisions easier to practise

A scenario-led experience in which salespeople could make difficult choices and see their consequences.

Challenge

The subject was complex and the sales conversations carried real consequences. Explaining the material was not enough; people needed to practise making the decisions.

Response

Used stakeholder interviews to identify the difficult conversations and choices. Turned them into realistic scenarios with trade-offs, feedback, and visible consequences.

Built

A sequence of simulated sales conversations. Each one asked the learner to choose a response, see what followed, and try the decision safely.

Result

The final experience gave salespeople a safe place to rehearse difficult decisions before facing the same situation at work.