About

Advertising taught me to find the idea. Game design taught me to see the system. Learning strategy taught me to make both useful at work.

The journey

  1. Media & advertising

    Graduated in media and specialised in advertising.

  2. Gamification

    I became interested in how game mechanics shape behaviour, studied gamification more deeply, and earned my Octalysis Level 2 certification.

  3. Upside Learning

    2019–present

    Moved from consulting to solutions and pre-sales, and now work across consulting and innovation.

  4. Today

    Concepts, prototypes, wireframes, and experiments in AI, data, and new technology for L&D.

What I believe

1

Start with the work

Begin with the task, decision, or behaviour that needs to improve, not with the curriculum.

2

Design for the system

Capability lives inside workflows, incentives, tools, feedback, confidence, and manager expectations.

3

Decide what evidence counts

Completion is activity. The useful question is what changed in the work and how we know.